An axiom, if ever there was one. But what if customers see problems with your business that you do not? As customers, we have all had moments where we wonder "where’s the manager" and "can't they see what I’m seeing." Not knowing or not seeing the business through the eyes of the customer can negatively … Continue reading You Don’t Know, What You Don’t Know.
In business, "Brand Image" is at the top of the "important list." Consumers do business with a Brand -- the name on the sign out front – it's all they know. Most consumers are oblivious to the ownership of "bricks and mortar" (who pays the lease or owns the building). The BRAND is all that … Continue reading Why So Many Franchised Organizations Achieve Mediocrity